brand

Brand You, Inc.

YOU MUST BRAND YOU.

Building a brand online is the fastest way to build credibility, trust, and create major impact. Successful branding creates a specific identity. You become recognizable and valuable to the marketplace.

Just think about it…why do you buy specific products? Perhaps you buy certain products out of familiarity. Ultimately, you buy products based on trust. I know that I buy specific products simply because I have had great experiences with that brand, and hold the brand in high regard.

When building a business online, you want to have a brand that others place in high regard. Therefore it is important to brand yourself as a leader.

I’ll give you some facts to think about below:

  • If you are a part of a network marketing company….that company is NOT YOUR COMPANY.
  • If you are a part of a network marketing company….that company is NOT YOUR BRAND.
  • Your network marketing company does have an advertising budget, and chances are they do the bare minimum to advertise…and that’s because they have distributors (like yourself) in place for people to get the word out for them.

Network marketers have two jobs: to network and to market.

Therefore you need to brand yourself as a leader. You do not need to provide free advertising to your MLM, who already has a budget to brand themselves. Your MLM isn’t spending money to brand you, so why are you going out of your way to brand the company?

You need to brand yourself in order to build authority and gain influence over your audience, that way people want to join you. People do business with people. Once people get to know, like, and trust you…they will ultimately buy your products.

I’ll provide some tips to building your brand below:

  • Set up a blog
    • Your blog is your central piece of online real estate. It’s the central hub of all your marketing.
    • Create a unique tagline for your blog.
    • Have a plan in place for how to help your visitors.
      • Consider what you want to be known for.
    • If it’s available, use your name. Hence, why this website is quentingardner.com , my first and last name. It builds credibility.
  • Get a logo design
    • This is something you can outsource to a graphic designer. Especially since I am not an artist to say the least, you can go to websites like Upwork or Fiverr and hire a freelance designer to your unique specifications. You don’t have to spend much to receive quality work. A definite timesaver.
  • Create an About Me page or have an Author Box
    • You need to have a place to share your story somewhere on your site. As you can gather from my About Me page, you get pertinent information as to who I am and what I plan to do with this website. Also make sure your mission is somewhere on that page as well.
  • Create a welcome video for your blog
    • A welcome video provides a real feel to yourself and your personality. Your readers can get to know you and trust you.
  • Connecting branches to social media
    • Social media is the king of lead-generation. You want to make sure you have sharable buttons that link to your various social media accounts. You can also give your readers a call to action to like your pages or things of that nature. Say, while you are at it, go like my Facebook page.
  • Be congruent
    • Add a watermark for your images
    • Be consistent with your branding
    • Become a household name
    • Brand your content
      • This creates credibility
  • Create content
    • Make sure you really care about your content
      • People will identify with you
        • What types of problems can you solve?
          • Once you can solve someone’s problems, people will follow you forever.

YOU are what is going to set you apart from the marketplace, and YOU are your greatest asset. Nobody is like you (and that’s why they will buy from YOU – and I’m going to prove it to you!)

YOU MUST BRAND YOU.

To Branding You!

If you received VALUE from this post, I ask that you please like, comment and share this with others on social media!

P.S. If you are looking to build your brand and generate leads using Instagram, check out the training below.

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