Step into Your Authority
Becoming an authority is the goal of every home-based business owner. Just imagine how great it would be to wake up to people reaching out to you. These people actually admire and respect you. What would that be worth to you? Well successful network marketers experience just that.
The most important thing a network marketer must do is get people to reach out to them. You often hear marketers refer to their “list”. It’s true, marketers must increase their list consistently. The bigger you build your list, and the better the relationship you have with your list, the more money you will make in your business. Positioning yourself as an authority is the secret to marketing success.
Think about it, what do authority figures get? They get exposure. Exposure is paramount in business. The more ears and eyeballs on your content, the more your income increases.
I will discuss five steps to become an authority figure in any niche. These steps are the fastest and best way to build an audience, and create huge results fast.
Step 1: Have a vision
The very first step in becoming an authority is having a vision. You must see yourself in a better situation than you are currently in without justifying where you are. You have to suspend your disbelief. Don’t focus on the money you currently have, instead focus on the individual you want to become.
- Who do you want to become?
- How do you want to be known?
Just having goals is not enough. Goals are not enough to keep you going. Your goals must combine with a vision of WHO you want to become.
Step 2: Immerse Yourself
You must immerse yourself with necessary things that generates results. Investing in education is a great way of immersing yourself. You must be open to things that can help you better serve and bring value to your audience. I’m very much aware that education brings a specific cost.
I assure you that “free” education is not always efficient. Sure there is plenty of free education out there, but free is often the most expensive option. Think about it, free takes the longest simply because people oftentimes don’t see a premium without the exchange of payment. You can find plenty of free, but it would benefit you more to find someone who has accomplished what you want and get in their head. Find a coach or mentor to help you reach your goals faster.
Step 3: Create Content with Authority
Teaching is the fastest way to become an authority. To teach, you must first learn. By investing in your education, you are setting the foundation for creating value. Blogging is the best way to create and store your content.
Step 4: Build and Serve Your Audience
You must generate leads on a daily basis. Every business owner has a problem that you have the ability to solve. Once you have generated leads, engage them. Make those leads feel appreciated. Serve those leads with solutions to their problems. Go where you are celebrated, not tolerated.
One of my mentors, Ray Higdon, mentions his formula: ILT. ILT stands for invest, learn, and teach. Essentially, you invest something (usually time or money) by learning to teach what you learned to someone else. Sounds simple right?
I take notes each time I prepare to learn something new. The notes that you take are uncashed checks. In order to cash those checks, convert those notes into online content with call to actions to reach out to you.
Step 5: Monetize
Your blog is your marketing centerpiece. The blog serves as your command center. Having a blog that generates residual income for you is outstanding. Blogs, like the one you are reading right now, offer trainings that can be set up in as little as 10 minutes. In fact, trainings like what my blog offers can help generate income for you and your business starting today. The trainings I offer on my website are extremely valuable, and I highly recommend them. You can have high profits AND a happy audience, these trainings can show you how it’s done.
You are what is going to set you apart from the marketplace, and YOU are your greatest asset. Nobody is like you (and that’s why they will buy from YOU). You must brand you. You must become the authority.
To Gaining Your Authority!
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P.S. The industry’s finest come together every Wednesday to train you for FREE…Discover their best kept secrets on How to Get More Leads & Make More Money in Your Business; check out the training below.
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